At Matcha Memoir, matcha isn’t just a drink, it’s part of who we are. We’re Jayde and Chantal, two friends from the Gold Coast, Australia, who spent six years working together across Australia and Spain before turning our shared passion into something bigger.

Why we created Matcha Memoir

we felt like something was missing in the modern matcha world.

The Ritual▼

Brands didn’t value the delicacy of matcha and the ritual around it and how it can be a meaningful part of someone’s routine & mindfulness practice.

The Aesthetic▼

Designs that didn’t match our aesthetic. We wanted something chic, elevated, and fun!

The Quality▼

Too many brands sacrificing quality for price, leaving behind the rich, smooth matcha experience we craved.

The Values▼

None that fully aligned with our values: Brands that were truly committed to animal rights, sustainability, and ethical sourcing without compromise

So, we decided to do things differently. Matcha Memoir was born to be the high-quality, beautifully designed, and ethically sourced matcha brand we always wanted, but couldn’t find.

Meet Chantal

Chantal brings the love for matcha and a background in business operations. She is the powerhouse behind logistics, supply chain, and making sure everything runs seamlessly. She thrives on efficiency, organisation, and ensuring that our brand functions as smoothly as the matcha we whisk. She oversees it all! From sourcing the finest ceremonial matcha to managing suppliers and perfecting our matcha tools, ensuring each product meets our standards for quality, sustainability, and design.

Chantals Matcha: Her self name "matchacano" like an americano but matcha! (as pictured)

Meet Jayde

Jayde brings the creative mindset and with an expertise in business and marketing she fuels the creative direction, branding, and strategy behind Matcha Memoir. She blends storytelling with data-driven insights, ensuring our customer experience feels effortless while keeping us ahead of matcha trends. By understanding what matcha lovers are searching for and how they engage with the brand, she ensures we’re always evolving to meet their needs.

Jayde's Matcha: Iced Matcha Latte with a touch of honey.

The Matcha Memoir Mission

Matcha Memoir is more than just a brand, it’s a reflection of us, our values, and the rituals that bring meaning to our everyday lives. Matcha is a part of our identity now. That’s why we set out to create a brand that isn’t just about high-quality matcha, but about the real moments it becomes a part of: the morning rituals, the mindful pauses, and the shared experiences.

At the heart of Matcha Memoir is a commitment to doing things differently, not just in how we source and craft our matcha, but in the values that shape every decision we make. With Chantal’s deep-rooted passion for animal welfare, making Matcha Memoir 100% vegan and donating 10% of profits to animal charities was a no-brainer. Jayde’s dedication to sustainability drives every choice, ensuring we build a brand that supports a better, healthier world without compromise.

We believe in matcha that fits real life, not a perfect, curated wellness routine, but the messy, beautiful moments in between. Whether you’re rushing out the door, making time for yourself, or sharing a cup with friends, our matcha is here for you.

Because matcha is more than just a drink, it’s a memoir of the moments that matter.

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