Matcha 101
What is matcha and how is it different from green tea? ▸
Matcha is finely ground powder made from specially grown green tea leaves (called tencha). Unlike regular green tea, where you steep the leaves and toss them, with matcha, you’re drinking the whole leaf. That means more antioxidants, more L-theanine, and more vibe. You can explore all of our ceremonial-grade matcha options here.
Is matcha healthier than coffee? ▸
Matcha isn’t here to replace coffee—it’s here to change the game. With less caffeine (around 30–70mg per serving) and a gentler energy boost thanks to L-theanine, it’s a smoother ride with no crash. Plus, it’s loaded with antioxidants like EGCG. Coffee, who? Ready to swap the jitters for calm energy? Try our organic ceremonial matcha or grab a refill pack if you're already hooked.
What does matcha taste like? ▸
Earthy, slightly grassy, naturally sweet, and umami-rich. If you’ve only tried bitter matcha before, chances are it wasn’t high quality. Ours? Perfectly balanced, sweet and umami! You can taste the difference with our ceremonial matcha.
Where does matcha come from? ▸
Matcha is traditionally grown in Japan, and all of ours is sourced straight from the motherland— specifically Uji, which is famous for growing some of the world’s best ceremonial-grade matcha.
Making Matcha at Home
How do I make matcha at home like a pro (without freaking out over water temp)? ▸
Matcha doesn't have to be intimidating. Here's your no-fuss method:
1. Sift 1g (½ tsp) of matcha.
2. Add a splash of hot (not boiling) water—ideally around 75–80°C.
3. Whisk in zig-zags until frothy.
4. Add more water or milk. Sip. Smile.
Need the tools? Start with our
Matcha Moment Set
or just grab a tin of our
ceremonial matcha.
Can I use a blender or frother instead of a bamboo whisk? ▸
Absolutely! While we love the ritual of the traditional chasen, a handheld frother or blender totally works. We’re here for modern matcha moments. Try our electric bamboo whisk for fuss-free froth, or stick with the classic bamboo whisk for the traditional vibe.
How much matcha should I use per cup? ▸
Start with 1g (½ tsp) for a standard cup. Want it stronger? Go wild. Just remember: high quality matcha is potent—so a little goes a long way. Our ceremonial matcha is a great place to begin.
What kind of water is best for matcha? ▸
Filtered water around 75–80°C (not boiling!) is ideal. Too hot and you risk bitterness. Pro tip: if you don’t have a thermometer, let your kettle sit for a minute before pouring.
Matcha Lattes & Recipes
How do I make a matcha latte at home? ▸
Matcha + milk = magic.
1. Whisk 1g of matcha with hot water.
2. Froth your milk of choice (oat milk is dreamy).
3. Combine, sweeten if you like, and enjoy the café-at-home moment.
Want it iced? Same steps, just add ice.
Want the full ritual? Pair our
ceremonial matcha
with our
traditional bamboo whisk
to whisk like a pro.
What milk goes best with matcha? ▸
Oat, almond, soy, or even coconut milk — it’s personal. We’re partial to oat for its creamy texture and light sweetness that complements matcha without overpowering it.
Can I make matcha with cold water? ▸
Totally! Cold whisking (aka cold brew matcha) is perfect for summer. Just sift, shake with cold water in a bottle or mason jar, and you’ve got a refreshing, jitter-free iced matchacano (like americano, but make it matcha). Want cold foam on top? Our electric whisk works great for that too.
Can I cook or bake with matcha powder? ▸
Yes, yes, a thousand times yes. Matcha is gorgeous in cakes, cookies, pancakes, and smoothies. Just make sure you're using culinary grade for recipes—save the ceremonial stuff for sipping.
Matcha Health Benefits
What are the health benefits of matcha? ▸
Matcha is packed with antioxidants, supports focus and calm thanks to L-theanine, may help metabolism, and is rich in chlorophyll for detoxifying. Curious to try it yourself? Explore our ceremonial matcha collection.
Does matcha help with anxiety or stress? ▸
Yes! Matcha contains L-theanine, an amino acid that promotes calm without drowsiness. Think focused zen—not sleepy zen. It’s why so many people love matcha for easing nerves while staying alert.
Is matcha good for your skin? ▸
Inside-out glow, anyone? Matcha is high in antioxidants that help protect skin from free radicals and inflammation. Plus, chlorophyll supports detoxing, and some even use matcha in DIY face masks!
Is matcha good for digestion? ▸
It can be! Matcha contains fiber and gentle caffeine that may help stimulate digestion. Some people find it supports regularity and feels easier on the stomach than coffee.
Matcha & Daily Life
When’s the best time to drink matcha? ▸
Morning or early afternoon is prime time. Matcha is your pre-work ritual, your 3pm pick-me-up, your calm-before-the-Zoom energy. Just avoid sipping it too close to bedtime.
Can I drink matcha every day? ▸
Yes—and we do. Matcha is gentle enough for daily sipping. It's packed with good stuff, and many people find it easier on the stomach than coffee. Just listen to your body and stay mindful of your overall caffeine intake.
How much caffeine is in matcha compared to coffee? ▸
One serving of matcha has about 30–70mg of caffeine, depending on how much you use. Coffee usually hits 80–100mg. But matcha’s got a superpower: L-theanine, which helps your body absorb caffeine slowly—for calm focus, not wired chaos.
Is matcha safe during pregnancy or breastfeeding? ▸
Always check with your healthcare provider, of course, but many expectant parents do enjoy matcha in moderation. It's lower in caffeine than coffee, and one small serving per day is generally considered okay. But every body is different, so get the green light first!
Matcha Memoir Product FAQs
What’s the difference between ceremonial and culinary grade matcha? ▸
Ceremonial grade = made for drinking, with a smooth, delicate flavour. Culinary grade = stronger, more robust, made for baking or blending. Ours? Always top-quality and never bitter. Our ceremonial matcha is what dreams (and good mornings) are made of. Want to browse? Start with our full matcha collection.
How do I store matcha to keep it fresh? ▸
Matcha likes it cool, dry, and sealed. Once opened, it’s happiest in the fridge, but airtight is the real MVP. That’s why our ceremonial matcha tin comes with a double-lid design to protect it from light, air, and moisture. No sad, stale matcha here, just freshness in every scoop.
Does matcha expire? ▸
Yep, matcha has a shelf life. Unopened: about 12 months. Opened: best within 2–3 months for peak flavour and nutrients. But honestly? Our ceremonial tin rarely lasts that long around here!
Is Matcha Memoir matcha organic and vegan? ▸
100%. Our matcha is certified organic, vegan, and ethically sourced. And because we care deeply, 10% of our profits go to animal charities. Sip with purpose.
Do you offer matcha subscriptions or bundles? ▸
Not yet—but it’s coming! Whether you’re new to matcha or it’s already part of your daily ritual we’re planning auto-ship subscriptions soon. In the meantime, explore our matcha sets and bundles to stock up and save.
Matcha Memoir Shipping
Do you offer local pickup in Barcelona? ▸
Yes! If you're local to Barcelona, you can pick up your order for free at:
Vanta Coffee
Carrer del Rosselló, 368
Eixample, 08025 Barcelona
Just choose “Pick up at Vanta Coffee” at checkout. Your order will be ready within 24 hours, and we’ll email you as soon as it’s good to go.
Where do you ship to? ▸
We currently ship within Spain and selected EU countries. If you're outside the EU and really craving matcha, reach out — we might be able to work some magic.
How long will my order take to arrive? ▸
Orders are usually shipped within 1–2 business days. Delivery times:
- Spain: 2–4 business days
- EU: 3–7 business days
You’ll receive tracking details once your matcha is on the move.
Is VAT included in your prices? ▸
Yes — all prices on our site include VAT, so there are no surprises at checkout. What you see is what you pay.
Random but Important
Can matcha go bad or get moldy? ▸
If it’s stored properly — airtight, dry, and cool — matcha is pretty low maintenance. But if it smells off, clumps weirdly, or has been open for a year... it’s time to let it go. Fresh matcha = happy matcha.
Is matcha gluten-free? ▸
Yep! Pure matcha is naturally gluten-free. Just be cautious with pre-mixed or flavoured blends from other brands — they sometimes sneak in additives. Ours? 100% pure organic matcha powder.
Can I travel with matcha powder? ▸
Totally! Just pop it into a sealed, labeled container — like our double-lid ceremonial matcha tin. It’s spill-proof, travel-friendly, and TSA-safe (though they might give it a curious glance). Bring your ritual with you, wherever you're headed.