Matcha 101
What is matcha and how is it different from green tea? ▸
Matcha is finely ground powder made from specially grown green tea leaves (called tencha). Unlike regular green tea, where you steep the leaves and toss them, with matcha, you’re drinking the whole leaf. That means more antioxidants, more L-theanine, and more vibe. You can explore all of our ceremonial-grade matcha options here.
Is matcha healthier than coffee? ▸
Matcha isn’t here to replace coffee—it’s here to change the game. With less caffeine (around 30–70mg per serving) and a gentler energy boost thanks to L-theanine, it’s a smoother ride with no crash. Plus, it’s loaded with antioxidants like EGCG. Coffee, who? Ready to swap the jitters for calm energy? Try our organic ceremonial matcha or grab a refill pack if you're already hooked.
What does matcha taste like? ▸
Earthy, slightly grassy, naturally sweet, and umami-rich. If you’ve only tried bitter matcha before, chances are it wasn’t high quality. Ours? Perfectly balanced, sweet and umami! You can taste the difference with our ceremonial matcha.
Where does matcha come from? ▸
Tea was born in China, and so was the original form of powdered green tea. Japan later refined the ritual and popularised what the world now calls “matcha.”
Making Matcha at Home
How do I make matcha at home like a pro (without freaking out over water temp)? ▸
Matcha doesn't have to be intimidating. Here's your no-fuss method:
1. Sift 1g (½ tsp) of matcha.
2. Add a splash of hot (not boiling) water—ideally around 75–80°C.
3. Whisk in zig-zags until frothy.
4. Add more water or milk. Sip. Smile.
Need the tools? Start with our
Matcha Moment Set
or just grab a tin of our
ceremonial matcha.
Can I use a blender or frother instead of a bamboo whisk? ▸
Absolutely! While we love the ritual of the traditional chasen, a handheld frother or blender totally works. We’re here for modern matcha moments. Try our electric bamboo whisk for fuss-free froth, or stick with the classic bamboo whisk for the traditional vibe.
How much matcha should I use per cup? ▸
Start with 1g (½ tsp) for a standard cup. Want it stronger? Go wild. Just remember: high quality matcha is potent—so a little goes a long way. Our ceremonial matcha is a great place to begin.
What kind of water is best for matcha? ▸
Filtered water around 75–80°C (not boiling!) is ideal. Too hot and you risk bitterness. Pro tip: if you don’t have a thermometer, let your kettle sit for a minute before pouring.
Matcha Lattes & Recipes
How do I make a matcha latte at home? ▸
Matcha + milk = magic. Here’s the no-drama method:
1. Sift 1g (½ tsp) matcha into a bowl or mug.
2. Add a splash of hot (not boiling) water (around 75–80°C).
3. Whisk in zig-zags until smooth and frothy.
4. Top with warm frothed milk (oat is a fave). Sweeten if you want.
Want the easiest starting point? Grab our
ceremonial matcha
and whisk it up with a
traditional bamboo whisk.
What milk goes best with matcha? ▸
Oat, almond, soy, coconut — it’s personal. We’re partial to oat because it’s creamy, slightly sweet, and lets the matcha flavour stay the main character. If you like it richer, soy is a close second.
Can I make matcha with cold water? ▸
Yep. Cold matcha is elite in summer.
1. Sift matcha into a jar or shaker bottle.
2. Add cold water.
3. Shake hard for 15–20 seconds.
4. Pour over ice (add milk if you want).
If you want a quick frothy top, a handheld frother helps — our
electric whisk
is made for that.
Can I cook or bake with matcha powder? ▸
Yes, yes, a thousand times yes. Matcha is gorgeous in cookies, pancakes, chia pudding,
smoothies, and anything you want to turn lightly green and slightly addictive.
Quick rule: use culinary matcha for baking, and save ceremonial matcha for sipping.
If you only have ceremonial, it’ll still work — it’s just a pricier brownie.
Matcha Health Benefits
What are the health benefits of matcha? ▸
Matcha is rich in antioxidants, especially EGCG, which supports overall cellular health. It also provides calm focus thanks to L-theanine + caffeine working together — steady energy, not jitters. Plus, its chlorophyll gives that deep green colour and supports gentle detox pathways. Curious to try it yourself? Explore our ceremonial matcha collection.
Does matcha help with anxiety or stress? ▸
Many people find matcha soothing because of L-theanine, an amino acid that promotes calm alertness. It doesn’t sedate you — it helps you feel steady, clear, and less frazzled while staying focused.
Is matcha good for your skin? ▸
Yes — from the inside out. Matcha’s antioxidants help protect skin from free radical damage and inflammation. Some people also use matcha in DIY masks, but the real benefit comes from drinking it regularly.
Is matcha good for digestion? ▸
It can be. Matcha contains a small amount of fiber and gentle caffeine, which may support regular digestion. Many people find it easier on their stomach than coffee, especially when paired with food or milk.
Matcha & Daily Life
When’s the best time to drink matcha? ▸
Morning or early afternoon is ideal. Think: your gentle wake-up, your mid-arvo reset, your calm-before-calls moment. Try to avoid matcha too close to bedtime so your sleep stays solid.
Can I drink matcha every day? ▸
Yes — and many of us do. Matcha is gentle enough for daily sipping and often feels easier on the stomach than coffee. Just pay attention to your overall caffeine intake and how your body feels.
How much caffeine is in matcha compared to coffee? ▸
A serving of matcha usually contains about 30–70mg of caffeine, depending on how much powder you use. A regular coffee is typically around 80–100mg. The difference is L-theanine in matcha, which helps your body absorb caffeine more slowly — so you get calm focus instead of jitters.
Is matcha safe during pregnancy or breastfeeding? ▸
It’s best to check with your healthcare provider first. Matcha is lower in caffeine than coffee, and many people enjoy one small serving per day in moderation — but everyone’s body is different, so follow personalised medical advice.
Matcha Memoir Product FAQs
What’s the difference between ceremonial and culinary grade matcha? ▸
Ceremonial grade = made for drinking, with a smooth, delicate flavour. Culinary grade = stronger, more robust, made for baking or blending. Ours? Always top-quality and never bitter. Our ceremonial matcha is what good mornings are made of. Want to browse? Start with our full matcha collection.
How do I store matcha to keep it fresh? ▸
Matcha likes it cool, dry, and sealed. Once opened, it’s happiest in the fridge — but airtight storage is the real MVP. That’s why our ceremonial matcha tin comes with a double-lid design to protect it from light, air, and moisture. Fresh scoops, every time.
Does matcha expire? ▸
Yes — matcha has a shelf life. Unopened: about 12 months. Opened: best within 2–3 months for peak flavour and nutrients. In reality, our ceremonial tin rarely lasts that long around here.
Is Matcha Memoir matcha organic and vegan? ▸
Yes. Our matcha is certified organic, vegan, and ethically sourced. And we donate 10% of profits to animal charities — because good matcha should do good, too.
Do you offer matcha subscriptions or bundles? ▸
Not yet — but it’s coming. In the meantime, you can stock up and save with our matcha sets and bundles.
Matcha Memoir Shipping
Do you offer local pickup in Barcelona? ▸
Yes! If you're local to Barcelona, you can pick up your order for free at:
Vanta Coffee
Carrer del Rosselló, 368
Eixample, 08025 Barcelona
Just choose “Pick up at Vanta Coffee” at checkout. Your order will be ready within 24 hours, and we’ll email you as soon as it’s good to go.
Where do you ship to? ▸
We currently ship within Spain and selected EU countries. If you're outside the EU and really craving matcha, reach out — we might be able to work some magic.
How long will my order take to arrive? ▸
Orders are usually shipped within 1–2 business days. Delivery times:
- Spain: 2–4 business days
- EU: 3–7 business days
You’ll receive tracking details once your matcha is on the move.
Is VAT included in your prices? ▸
Yes — all prices on our site include VAT, so there are no surprises at checkout. What you see is what you pay.
Random but Important
Can matcha go bad or get moldy? ▸
If it’s stored properly — airtight, dry, and cool — matcha is pretty low maintenance. But if it smells off, clumps weirdly, or has been open for a year... it’s time to let it go. Fresh matcha = happy matcha.
Is matcha gluten-free? ▸
Yep! Pure matcha is naturally gluten-free. Just be cautious with pre-mixed or flavoured blends from other brands — they sometimes sneak in additives. Ours? 100% pure organic matcha powder.
Can I travel with matcha powder? ▸
Totally! Just pop it into a sealed, labeled container — like our double-lid ceremonial matcha tin . It’s spill-proof, travel-friendly, and TSA-safe (though they might give it a curious glance). Bring your ritual with you, wherever you're headed.