At Matcha Memoir, animal welfare isn’t an afterthought — it’s in our DNA. From day one, we’ve built our brand around a deep respect for animals, the planet, and the people who share it. It’s personal for us. Chantal, our co-founder, has been plant-based her whole life, inspired by her grandmother, a pioneer in Australia’s animal rights movement since the 1970s. Today, Chantal continues that legacy as the Chairperson of AnimalKIND and a board member of the Global Animal Welfare Fund. Caring for animals isn’t just what we believe in — it’s who we are.

That’s why 10% of all Matcha Memoir profits go directly to animal charities. No fine print, no fluff. Just real, impactful giving. We support shelters, sanctuaries, and advocacy groups doing the hard work to protect and care for animals across Australia, Spain and beyond.

But our commitment doesn’t stop there. We believe in wellness that doesn’t come at a cost to the planet or its inhabitants. That’s why all of our matcha is certified organic, free from synthetic pesticides and full of goodness for your body, animals, and the earth.

We’re proud to offer top-tier, ceremonial-grade matcha that’s not only good for you, but good for the world. Whether you’re here for the daily ritual or the aesthetic vibes, know that your cup of Matcha Memoir is helping make a difference.

Because at the end of the day, sipping something beautiful should feel beautiful too.