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Matcha Memoir benefits: gentle energy, calm focus, and antioxidants

What is Matcha?

Meet matcha, a finely ground ceremonial Japanese green tea powder made from shade-grown tea leaves. Unlike regular green tea, matcha powder is whisked into water or milk, allowing you to consume the entire leaf, and all its powerful antioxidants, vitamins, and amino acids.

Get to know matcha

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Gentle Balanced Energy
Matcha Memoir benefits: gentle energy, calm focus, and antioxidants

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Café matcha latte who?

you can make them better at home, we believe in you

Step 1

Measure out your perfect matcha amount and don’t forget the MVP of matcha prep... the sieve!

Step 2

Whisk in a W or figure 8 motion until combined and frothy bubbles appear.

Step 3

Choose your style, hot or over ice, and add your milk of choice.

Step 4

Grab your fave glass and soak up the mesmerising moment of watching your vibrant green matcha swirl into the creamy milk.

Step 1

Measure out your perfect matcha
amount and don’t forget the
MVP of matcha prep... the sieve!

→
Step 2

Whisk in a W or figure 8 motion
until combined and
frothy bubbles appear.

→
Step 3

Choose your style, hot or over ice,
and add your milk of choice.

→
Step 4

Grab your fave glass
and soak up the mesmerising moment
of watching your vibrant green
matcha swirl into the creamy milk.

Matcha questions? We've got you!

What is matcha?

Matcha is a finely ground powder made from specially grown and processed green tea leaves. Unlike regular green tea, you consume the whole leaf when drinking matcha, which makes it more potent in antioxidants, caffeine, and nutrients.

What does matcha taste like?

High-quality matcha has a smooth, rich, and slightly sweet flavour with a natural umami depth, think earthy but vibrant, creamy without the bitterness. When made well, it shouldn’t taste grassy, harsh, or overly vegetal.

Where is matcha from?

Matcha comes from Japan, where it’s been used for centuries in traditional tea ceremonies. It’s made from shade-grown green tea leaves that are stone-ground into a fine powder. The most renowned matcha-producing regions are Uji, Nishio, and Shizuoka.

What are the benefits of drinking matcha?

Matcha is known for its high antioxidant content, gentle caffeine boost, L-theanine (which promotes calm focus), and potential benefits for metabolism, skin health, and mood.

Does matcha have caffeine?

Yes! Matcha contains about 25–35mg of caffeine per gram, roughly one-third of a cup of coffee, but it’s released more slowly thanks to L-theanine, so you get energy without the jitters or crash.

Is matcha good for skin?

Yes! Matcha is packed with antioxidants like EGCG that may help fight inflammation and protect your skin from free radicals.

What’s the difference between ceremonial and culinary matcha?

Ceremonial matcha is made from the youngest, highest-quality leaves and is best for drinking. Culinary matcha is stronger and more bitter, usually used in baking or smoothies.

Why is some matcha bitter?

Bitterness can come from low-quality leaves, improper storage, or incorrect preparation. Matcha Memoir only uses shade-grown, stone-ground ceremonial matcha that’s smooth and delicious.

Is matcha better than coffee?

It depends on what you’re looking for! Matcha offers a smoother, more sustained energy boost without the crash, thanks to its unique combo of caffeine + L-theanine.

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Two women. One matcha mission

we wanted better matcha — beautiful, smooth, no fuss. so we made it.

Our story